There is a growing need among school administrators to bring in seamless communication between the community of students, parents, and teachers and encourage higher involvement in the education process. Educational institutions globally are beginning to view parents and students as their 'customers'. They would like to provide their 'customers' with online access to their wards' grades and keep track of their wards' attendance patterns. They would like to help students proactively catch up with studies they have missed, inform the parent community about important meetings quickly and efficiently, and maintain feedback as well. Universities with Customer Relationship Management (CRM) on their curriculum require Call Centers to provide their students with hands-on experience.

Some of the customer interaction challenges that organizations face in this vertical are:

Staff communication - Staff communication needs to be streamlined. As the organization's key representatives, they interact with parents, prospective families, area schools, members of the community, local businesses, various officials, potential funding sources, and others. Often your school is measured by how well your personnel respond to these communicative challenges. Organizations are increasingly questioning if it is easy for you to effectively communicate with staff and faculty. Do you have the tools to stay in touch and share information among themselves and with others? Can your school personnel be reached quickly and efficiently, no matter where they are?

Enhance information availability - As an educator, you are all too familiar with the challenges of keeping everyone informed. Students need to be able to access homework and class assignments. Parents look for everything from class content to cafeteria menus. You want to be able to message teachers and also need to be notified for early dismissals and snow days. The community expects answers when they contact your school about planning policies and budget issues. Regardless of the size of your school, these demands can quickly add up, overwhelming your staff and taxing your administrative resources. The result is a breakdown in information availability, which can lead to a disgruntled school community and frustrated teachers and staff.

Differentiated customer service - To optimize each customer (in this case, students and parents) relationship through differential treatment. For an organization today, the major challenge is to cut through the clutter of existing product and service offers. The next logical step for the organization is to train and enable its agents to be able to use the information in the most appropriate manner. For instance, the organization can have real-time suggestions appearing on its agents' screen, prompting them to interact with the customer in a specific way.

Servion’s suite of applications helps in keeping the students, their parents, and teachers constantly in touch. These efforts, apart from the greater objective of keeping the students in schools, also help parents to be proactively involved in their children's education. Our technology solutions are customized to the needs of your schools and are available as fully automated services, greatly reducing the burden on already overworked school staff.