Custommerce, a combination of the word Customer and Commerce, is an annual gathering of business leaders across the South Asia and Asia Pacific region. Custommerce brings together thought leaders and senior business executives to generate insights into the different facets of customer interaction. Previous Custommerce forums attracted more than 100 senior executives, typically CEOs, CIOs, CMOs and Heads of Customer Support from large corporations.
The Custommerce forum is conceived with the sole objective of creating an industry forum, where organizations from world over would come together, to deliberate Customer-Centric Strategies and Customer Interaction Management processes and technology.
This year the sponsors are Avaya Global Connect (Platinum Sponsors), Blue Pumpkin (Gold Sponsor). Frost & Sullivan the Knowledge Partner for the event will present a white paper on the domain.
'Servion's mission is to be the preferred global partner to enhance the Business Response Systems of organizations through contact optimization. Servion has been consistently working towards broadening the market and working on new ways to enhance the way organizations respond to the requirement of the customer. Custommerce is a logical extension of this vision" said Mr. G. Shankaran Nair, Sr. Vice President, Servion Global Solutions.
'The forum does not make recommendations or draw any conclusions on the right or wrong strategy. This event is solely meant to provide a platform for delegates to discuss and debate issues with industrialists and thought leaders. This is a thought-provoking event that will also allow delegates to 'network' with their peers and to gain insight into how Customer Management Strategies are implemented, added Mr. Nair.
The objective of conducting Custommerce has been to highlight the benefits organizations can gain by improving and enhancing customer response. The Custommerce forum attempts to identify the challenges facing this industry and provides possible strategies to achieve a customer driven economy.
The theme for Custommerce India Chapter II is 'Strategies for a customer driven economy'. This year, Custommerce will aid develop models to confront problems in customer interaction and contact optimization, which ultimately lends itself to real customer centricity.
Day I at Custommerce 2004 would be divided into three tracks, which address the different facets of customer interaction. The theme for Track I is 'Changing face of the customer' which will be addressed by Mr. Aniruddha Banerjee of Leo Burnett, India. The theme for Track II is 'Customer-led business and marketing strategies' and the speaker for this session is Mr. Simon Kriss of Sagatori Consulting, Australia and the theme for Track III is 'Technology and services to optimize contact' and the presenter for this session is Mr. Nari Kannan, Ajira Technologies, USA.
Inputs from sessions of day one would be fed back into a half-day workshop that would be conducted on day two on the emerging models of Contact Optimization. Dr. M. B. Athreya - widely recognized, as one of the founders and pioneers of the Indian management movement, doctorate from Harvard and visiting professor at the London Business School is mentor for the forum, and will conduct the workshop.
For more information please visit www.custommerce.org or write to marketing@servion.com
