The Hindu, August 25, 2007

Hyderabad, Aug. 25, 2007: Enhanced customer interaction had become important for enterprises with business models changing constantly, management expert Mrityunjay B. Athreya said here on Friday.

Addressing 'Customerce-2007" here, he said customer interaction management was also undergoing a paradigm shift and the Indian enterprises were investing heavily for capacity building.

Reliance Example
In this context, he cited the example of Reliance Industries which planned to invest Rs. 1 lakh crores in five years.

Referring to the phenomenal growth in telecom sector, he said the Indian market was coming out of 'licence Raj'.

Innovation vital
Dr. Athreya, Mentor for Customer Movement, said the objective was to innovate for providing better service to customers based on their sensitivity and feedback.

Managing Director and CEO of Servion Global K Balakrishnan and others also spoke.