Servion's mission is to be the preferred global partner to enhance Business Response Systems of organizations worldwide through Contact Optimization. Since inception, Servion has been working towards widening the market and working on innovative solutions to enhance the way organizations respond to customers requirements. 'The Customer Interaction Conclave 2005' is a continuation of these efforts, said Mr. Naresh Vassudhev, Sr. Vice President - India SBU, Servion Global Solutions.

"We are beginning 'The Customer Interaction Conclave 2005' seminar series at Kolkata as we find enormous potential that this city has in Contact Center Industry. Kolkata produces about 2,00,000 graduates every year, attrition rate is comparatively low and the cost of real estate is lower than the other major cities. "With the government encouraging sunshine industries, we believe that the timing is just right to enter the Kolkata market", added Mr. Vassudhev.

Servion has revolutionized "customer experiences" through its Contact Center suite of products, solutions, consultancy, and systems integration services. Servion has successfully helped corporates in sectors such as Banking & Finance, Insurance, Outsourced Call Centers, Telecom, Government, and Transportation acquire, service, and retain customers and in the process substantially grow their profits and market leadership.

Addressing the media, Ms. Vaishali James, Sr. Manager Marketing said, "Owing to a decade of global experience in the Customer Interaction domain and with more than 300 global clientele, Servion has devised a generic model called the Contact Optimization Model that helps map customer contact and suggests ways and means of optimizing and enhancing the same, while reducing cost. This model forms an integral part of enhancing customer interaction and experience - the main theme of the conclave."

She added, "We believe that every time a customer gets in touch with an organization, there lies a great opportunity to convert that interaction into a mutually satisfying and long-term relationship. Making the most of these interactions however, requires the right processes and systems in place. Organizations, unfortunately, pay little or no attention to enhancing the experience at customer touch points and as a result, lose customers to competition".

"Implementation of Contact Optimization will help organization in reducing operational cost, acquire, service and retain customers, increase productivity and generate additional revenue. It will also help in building a better brand as a result of enhanced customer satisfaction," said Ms. James.

For more information on 'The Customer Interaction Conclave 2005' write to marketing@servion.com

About Servion Global Solutions Limited
With the mission of Enhancing Business Response of organizations worldwide through Contact Optimization, Servion has revolutionized "customer experience" through its Contact Center suite of products, solutions and Systems Integration services. Servion has successfully helped corporates in sectors like Banking & Finance, Insurance, Outsourced Call Centers, Telecom, Government, and Transportation, acquire, service and retain customers and in the process substantially grow their profits and market leadership.

For more information, please contact:

Biswarup Banerjee Asst. Manager Marketing Servion Global Solutions Ltd. Phone:9640100508

Satyan Bhat Director Prism PR India Pvt. Ltd. Phone: 044-28529231/ 32

Suvobrata Ganguly CEO Fuzzy Logic PR Phone: 09846346158