Microsoft CRM increases sales and customer service operations

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Microsoft CRM (MS CRM) is a powerful tool that helps small- to medium-sized businesses increase sales success, deliver superior customer service, and make informed business decisions. It enables organizations to enhance their sales and customer service operations by implementing sales processes. Organizations can track the status of sales opportunities and account-contact relationships and monitor 'open' cases and case histories. MS CRM can categorize activities on multiple interaction channels, including e-mail, voice, and fax. It comes with a built-in workflow tool, which enables organizations to perform time-based escalations, auto-responses to e-mails, and move the sales stage based on criteria.
MS CRM comes with two modules namely - Sales and Customer Service.
Sales Module The Sales module deals with an organization's Sales Force Automation requirements. Using the Sales module, the organization can track every lead/ opportunity, manage account relationships effectively, configure customized sales processes specific to the customer's business requirement, and track opportunity status based on the organization's sales process. Customer Service Module The Customer Service module is applicable in organizations where customer service activities need to be automated. MS CRM's Customer Service module comes with a workflow automation tool that enables the organization to perform tasks based on the workflow rules. For instance, workflow can be used to send an e-mail alert automatically to a customer when the account balance becomes less than a given value. Similarly, MS CRM comes with a Knowledgebase module, which helps organizations to create, approve, and publish knowledgebase articles.
MS CRM can fit in applications across verticals. These applications include
•	Trouble Ticket generation
•	Help Desk application
•	Sales Force Automation

	Overview
	The MS CRM Advantage
	Benefits of MS CRM
	Servion's Role


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