| The enTRAC Advantage |
 | |
| • |
Multiple Channels - Supports information dissemination across multiple delivery channels, broadly classified as wired and wireless |
| • |
Event Tracking - Tracks information across multiple data tables and sources. Uses 'Web Grammar' technology, to track information from Web sites too. |
| • |
Browser-based GUI - Uses a 100% browser-based GUI for making quick changes to the application, such as changing user profiles, setting parameters, adding/ deleting events, users, and notification channels |
| • |
Two-way Notification - Allows end user to receive and respond to a notification; performs tasks based on user's input |
| • |
Personalization - Has a built-in template with provisions for personalizing customer data when notifications are sent, on real-time basis |
| • |
Global Delivery - The direct connect to the global SMS gateway ensures delivery of SMS messages to users across geographical boundaries, irrespective of the mobile service provider in a given region |
|
|
|
|
|
 |
| • |
Proactive communication to customer has significant impact in improving customer loyalty |
| • |
Choice of multi - channel communication ensures that the most cost-effective medium is used without compromising customer satisfaction |
| • |
Personalized messages to build one-to-one relationships |
| • |
Two-way, non-real time communication (e-mail) reduces cost per interaction | | |
|
