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Enhanced agent productivity, wider customer reach, and effective agent monitoring with Servion's outbound solution
• The Challenge• The Solution• The Benefits
Located in Santa Monica, California, the service provider is a film production and telemarketing company.

The Challenge
The company needed a system to call its prospective members. It wanted a system that could automate the dialing activity, reduce the time agents spent on reaching answering machines, SIT tones, and no answers and in turn increase agent productivity. The service provider was also very keen to monitor agent utilization. It needed a tool that would help supervisors monitor agent performance and related activities online and be capable of providing historical information to agents.

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The Solution
The service provider's challenge was a typical issue that most telemarketing companies face. Servion came up with a solution - Medius (an automated, progressive dialer that enhances customer interaction) - that would solve all the challenges and provide the organization with value additions.

Automatic Dialing
Medius provided an Automatic Outbound Dialing capability for the customer. The service provider's agents no longer had to undertake manual dialing. The solution was capable of dialing out pre-defined numbers. The system dials the call and identifies a positive voice at the other end. On identifying a positive voice , the call is transferred to an idle agent assigned to the specific campaign. This ruled out time wasted on non-productive calls that landed on answering machines or SIT tones.

Campaign Manager
The Campaign Manager tool provides the necessary user interface to manage campaigns and administer agents. Some of the key functionalities of using Campaign Manager are - creating/ editing/ deleting users, associating/ dissociating campaigns with users, creating/ editing/ deleting campaigns, associate dial-plans with a campaign, associate logout reason, aux reason codes for a campaign, associate call outcomes, and associate time zone.

Supervisor Module/ Reports
The Supervisor Module of Medius provides access to monitor and manage agents - both online and offline. The supervisor is empowered to view historical data pertaining to the agent's activities and performance. Some of the generally used reports include - Campaign Summary Report (campaign start date, end date, number of agents assigned for that campaign, number of agents currently logged in, campaign status (active/ inactive)), Campaign Individual Report (call volume overview, campaign specific agent information), Agent Summary Report (Login date and time, currently logged in campaign, total number of calls attended, current state, and average talk time), Performance Overview Report (aux time, call time, after call work time, and idle time), Agent Status Report (logged in campaign, current agent status, current call status, current agent call status, total number of calls handled, average talk time, last dialed number, and number of follow up calls).

Rapid Deployment Tool
Medius comes with a tool called Desktop Toolkit that is used to build the client application and remotely deploy the same. Each business solution is defined as an application. An application in the Desktop Toolkit contains a set of forms and scripts that drive the forms. The service provider's IT administrators use it for defining business rules. The Desktop Toolkit comes with some of the following features - user interface where user will be able to drag and drop controls on to the forms, scripting area, VB Script compatible syntaxes, and third part ActiveX controls.

Enhanced Agent Productivity
On deploying Servion's Outbound Dialing solution, the service provider's agent productivity enhanced many folds. The agent did not have to waste time in dialing and reaching answering machines, busy tones, or SIT tones. The dialer using the Positive Voice Detection technique passed only true contacts to the agents. As a result, agent time was spent productively.

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The Benefits
The service provider's manpower was used for dialing prospective customers. Agents had to check telephone numbers and dial out manually. A large number of their work hours were spent reaching answering machines, busy tones, SIT tones, and no answers. Supervisors did not have any tool to monitor and track agent activity. Agents also had to keep track of prospect-related information separately and 'After Call Work' time was more than the actual call duration.

Post implementation of the Outbound Dialer solution, the service provider was able to capitalize on the advanced features of Medius. Agents no longer had to dial telephone numbers manually. The agent received only matured calls - as a result - agents' productivity increased to a great extent. The supervisor had greater control over agent activities. The supervisor viewed online and offline reports of his/ her corresponding agents based on which performance of the agents were monitored.

The service provider was able to handle its telemarketing operations more effectively. Key results of the Medius - Automatic Outbound Dialer are enhanced agent productivity, wider customer reach, and effective agent monitoring.

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